Marketing

1. What are the 4 "Ps" in marketing?

  1. Product, Price, Population, Promotion
  2. Production, Price, Place, Promotion
  3. Product, Price, Place, Promotion
  4. Production, Price, Population, Promotion

2. Stages of Life Cycle of a Product in order are

  1. Introduction, Maturity, Stagnation, Decline
  2. Introduction, Growth, Maturity, Decline
  3. Introduction, Saturation, Maturity, Decline
  4. Introduction, Decline, Growth, Maturity

3. The division of products into several groups on the basis of their similar characteristics is called

  1. Labeling
  2. Branding
  3. Standardization
  4. Grading

4. Channels of Distribution come under the purview of which of the following.

  1. Place Mix
  2. Product Mix
  3. Promotion Mix
  4. Price Mix

5. What are the 4 “Cs” in marketing which come under strategic planning?

  1. Cost, Consumer, Conditions, Capital
  2. Cost, Consumer, Communication, Capital
  3. Cost, Consumer, Communication, Convenience
  4. Cost, Consumer, Capital, Convenience.

6. What is penetration pricing?

  1. setting a similar price as competitors
  2. setting a low price to gain market share
  3. setting a higher price to stand out in the market
  4. setting a higher price and then lowering it to attract atteming

7. What is the full form of SBU?

  1. Strategic Buyer’s Unit
  2. Static Business Utility
  3. Supportive Buyer’s Utility
  4. Strategic Business Unit

8. An organization which has a unique strategy, or is able, to deliver goods and services more efficiently to the consumers because of its unique capability, over its competitors; is said to have:

  1. Competitive Advantage
  2. Strategic Advantage
  3. Marketing Advantage
  4. Technological Advantage

9. In which of the following market structures is the degree of control over the price of its product by a firm very high?

  1. Imperfect Competition
  2. Perfect Competition
  3. Oligopoly
  4. Monopoly

10. An oligopoly market where there is one firm which dominates the market, can also be considered as the leader of the group, such oligopoly market is known as:

  1. Competitive Oligopoly
  2. Pure Oligopoly
  3. Partial Oligopoly
  4. Non-competitive oligopoly

11. Which one of the following come under the category of Veblen goods?

  1. Convenience goods
  2. Conspicuous goods
  3. Specialty goods
  4. Industrial goods


12. Which of the following pricing strategies require auctioning for prices:

  1. Absorption Pricing
  2. Tender Pricing
  3. Marginal Cost Pricing
  4. Going Rate Pricing

13. Which of the following is the fastest category of individuals to adopt an innovation?

  1. Early Adopters
  2. Early Majority
  3. Innovators
  4. Leapfroggers

14. Which of the following goods come under the capacity of Niche Marketing?

  1. Convenience Goods
  2. Shopping Goods
  3. Industrial Goods
  4. Specialty Goods

15. Which of the following statements about Services is not true?

  1. Ownership is transferred during Service
  2. Service is Intangible
  3. Service is also perishable like some goods.
  4. Services are heterogeneous.

16. Shutdown Rate refers to:

  1. A rate where one should stop producing because one might incur loss
  2. A rate at which one has exceeded the production in relation to the available resources
  3. A rate which is the highest and at which an auction is sold off
  4. A rate which determines when to start production because there is paucity of goods in market

17. Saturation is a stage in the life cycle of a product which comes after -

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

18. What is a market segment?

  1. a distinct group of buyers
  2. a distinct group of competitors
  3. a distinct group of products
  4. a distinct group of sellers

19. Concentrating the marketing efforts on one particular segment of consumers is known as -

  1. Niche Marketing
  2. Ambush Marketing
  3. Cloud Marketing
  4. Content Marketing

Also see

Also see